Tag Archives: internet advertising

Search Prominence in Politics

In 2011, Andrew Rhodes wrote a paper entitled, Can Prominence Matter Even in an Almost Frictionless Market? He models consumer behaviour in frictionless markets and the role of search engines and their paid placement on the search results page. I have had a look at the article because I am the target of one of Lewisham Labour’s candidates for Mayor’s google ad-campaign. I look at what Rhodes did, and ask a couple of questions about how applicable his model and assumptions are.

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